The Analysis of International Tourists in South Australia

The Analysis of International Tourists in South AustraliaDr Luo QingDepartment of Tourism, Beiing Vocational College of Finance and Commerce[Abstract] : Based on the situation in SA and the principle of sustainable development of tourism industry, the target market oftourisminSAistourists in SA is apparently much greater. Most European tourists are very interested in SA tourism attractions, and the SA' s share inEurope is much higher than any other parts of the world. European tourists also spend more nights in Australia than any other partsof the world. This is inevitably the result of advanced cultural tourism.[Key words] : SA ; time structure; visit nights; space structure; popularity regionsTourism is omnipresent in the world nowadays， with whole country, the changes in SA is apparently much greater,its rapid growth rate much faster than any other industry including the highest increase in 1999- 00(13.7%) and the lowestn most of the world since 1960' s. UNWTO (World Tourism decrease in 2002- -03(- -9.1%). From 2001 to 2003， the numberOrganization) has urged members to guarantee their citizens of international tourists in both SA and the whole countrythe rights of enjoying travels. In fact， tourism is a very decreased dramatically. The reason may be the influence ofcomplicated endeavour, because it involves huge amount of terrorism attack and SARS. From the year of 2005 to now,money, a large number of experienced tourist service providers, the augmentation rate of the number of international touristsproper government policy which could support development of in SA is quicker than that of the whole country, and thetourism in a long term.proportion keeps increasing correspondingly in the same time.As a developed country, Australia has achieved remarkable2.2. visit nights of international tourists in SA;success in tourism in recent years. With an area of 984,000Table 2 visit nights of international tourists in SA insquare kilometers and a population of 1.6 million, South 2006-07Australia (SA) plays an important role in the whole country.Based on the situation in SA and the principle ofsustainable development of tourism industry, the target marketUnited Kndomof tourism in SA is“environmental-cultural traveler". Insome areas of the world, tourism may cause the environmentaldegradation，the corruption of traditional cultures and thedistortion of local economy. In SA， all above isues have beenother Euopsuccessfully solved during most of the time. In this targetedtourism market, the main tourism attractions in SA are dividedVisit nights of international tourists in Australia differsinto two groups: natural environment and different events. from 5(apan) to 28(Netherlands). AIl the countries where theThe first group mainly consists of islands, peninsulas, coasts， international tourists spend more than 20 nights in Australiavalleys, national parks while the second group chiefly includes are in Europe， with USA only 11 and New Zealand onlyfestivals, local products, fairs, rallies, pageant, etc.7. Other Europe visitors spend much more nights (21) than2. Time structure of international tourists in SAother countries (12) ，Europeans are willing to spend more2.1. The analysis of the numbers of international tourists nights in Australia (all above 20). That means Australiain SA during the past 10 yearsis more appealing to Europeans than any other parts of theTable 1 the numbers of international tourists in SAworld (even USA). Almost the same living style, similarlanguage and culture, comfortable weather for nearly theyearo | to AustraliaChangesncas. Changes poporonwhwhole year, high quality and many kinds of wine, multiple-1997-98- 3.851 400285 2001998-99. 3948.900-315000.0。culture festivals, unique animals, long and clean beaches with2000 01.4622700 78 345 800.3.5sunshine，hospitable and nice local people， all these are the2001-02- 4.342700-33300.0_ 3.6-vital temptation to European tourists.2002-031225200303:1001 -91°20405. 4.944 900326 000nights in Australia may be the distance between New Zealandand Australia is not far away and tourists can visit Australiasource: Tourism Research, SATCmore frequently than any parts of the world and they needn' tFrom table 1，it shows that in the past 10 years， thspend a long period of time once.numbers of international tourists in SA increases from 285,200On the other hand, visit nights of international touriststo 375,200， and during the same period of time, that in thein SA differs only from 3 to 7，the most interesting thing iswhole country from 3.851,400 to 5,154,900.The growthrate of the number of international tourists in SA (31.6%) isthe night of Japane中国煤化工Th only5inslightly lower than that of the whole Australia (33.8%)， theAustralia. The exC N M H Gourists comelay includetwo aspects: oneYHproportion of international tourists who visit SA in the whole130卜管理与财富管理与财富B C M 2009年08月to SA(2.7%，see table 3); the other is most Japanese touristsfavour going to northeast part of Australia and staying thereAdelaide is the hub of SA and most of the culturalfor 3 or4days and going back to Japan directly.attractions gather here. This is the reason why Adelaide3. the space structure of international tourists in SAtempted so many international tourists and the number of them3.1. International visitors by countries;keeps stead growth in recent years. FR&O， Limestone Coast,Table 3 international visitors by countries in 2006-07Kangaroo Island, Outback SA also attract many internationaltourists，but the numbers vary dramatically in the past fewUniteyears. In some regions, such as Yorke Peninsula, Clare Valley,the numbers of international tourists decreased greatly.4. purposes of international tourists in SAchart1 purposes of intemational toursts in SA515990hildaylpleasureFRsource: Tourism Research, SATCFor single country, New Zealand may be the most-businessinternational tourists to Australia (985,400). This is mainlydue to the geographical and cultural vicinity. However, mostother reason- employment-educationNew Zealand tourists fail to come to SA ( SA's share 4.0%，only slightly greater than that of Japan). Maybe they areChart 1 shows the purposes of international tourists in SAmore willing to go to other parts of Australia.in the year of 2006-07. Holiday/pleasure accounts the mostOnly 2.7% Japanese tourists come to SA and they are more (596%), and VFR (visiting friends and relatives) 21.6%，businesswilling to the east coasts of Australia. There are several direct 1.5%， education 4%，employment 1.7%, other reasonl.6%. ▲flight lines from Japan to the east coasts of Australia and no[References]direct flight line to SA, and this is probable another reason.Willian F. Theobald, (1994) The meaning, scopeHowever, there are several diret fight lines from Asian cities toAdelade, but theSA' share in Asia is ratively low (only 4.5%0. This and measurement of travel and tourismn, Global Tourim,may due to the cultural barrier. Asian tourists prefer strange mountains,Butterworth-Heinemann, Oxford, p.3beutiful beaches, large and unique shopping placs.s SA is famous forBrian Archer and Chris Cooper, The positive and negative impactswine, fstivals,s churches and peacetul lving style. Aparently, east of turism, Gilobal Tourimn, Buteworth-Heinemann, Oxford,p.63coasts of Australia are more appealing to Asian tourists. SATC (SouthEdmund Swinglehurst, Face to face: the effects of tourismAustralia Tourism Comission) believe that the ROI (return on invetment)on societies past and present, Global Tourism, Butterworth-in Asia is very linited compared with in Burope, s the budget on the Heinemann, Oxford, p.82promotion market on Asia inceased slowly in the past. The situation hasGordon D. Taylor, Styles of travel, Global Tourism,changed in recent years because the potential of Asian tourism market has Butterworth-Heinemann, Oxford, p.267been reognized by more and more people.Greg Richards, The Global Cultural Tourism Market,Most European tourists are very interested in SA tourism Cultural Tourism: Global and Local Perspectives, The Hawotthattractions. 24.2% German tourists, 23.8% Sitzerland tourists, Hospitality Press, New York, p.1421.8% Italian tourists come to SA，and the SA's share inRobert Maitland, Tourism Development in Cities, CulturalEurope is much higher than any other parts of the world. Tourism: Global and Local Perspectives, The HaworthEuropean tourists also spend more nights in Australia than Hospitality Press, New York, p.114any other parts of the world. This is inevitably the result ofErik Hitters, The Festivalization of Urban Cultural Policy,advanced cultural tourism.Cultural Tourism: Global and Local Perspectives, The HaworthA typical cultural tourist' s activities include: looking at Hospitality Press, New York, p.282cute old houses, shopping, drinking coffee, having lunch inStroma Cole, Tourism, Culture, and Development,a cozy old-fashioned inn， visiting the church and listening Hopes, Dreams and Realities in East Indonesia, Channel Vicwto someone playing the organ (which was considered quite an Publications, New York, 2008experience)，visiting a museum or art galley in the afternoon.Martin Mowforth and Ian Munt, Tourism andSA can provide all the things above.Sustainability: Development and new tourism in the Third3.2. 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