The Analysis of the Principles of Brand Translation

An external manifestation of a brand is a name,a symbol.In recent years,scholars at home and abroad on brand naming strategy for a lot of research.This article analyses some of the brand naming policy,and discussions from the perspective of translation method to the conclusion that brand names translation method: A preliminary framework.The author approaches the export business with some interrelated suggestions accordingly and hopes it can benefit in terms of translation of brand names.